CIGAR ODYSSEY

Taru Martani

Founded in
1918 — Yogyakarta, Java, Indonésie
Factories
Yogyakarta, Java, Indonésie
Countries
Indonésie

Java and Sumatra have supplied since the nineteenth century tobaccos that Europe used on a massive scale: the Sumatra wrapper dressed generations of Dutch, German and Belgian cigars. Yet Indonesia, in the imagination of the cigar, remains a supplier — not a country of houses.

Taru Martani corrects that. Founded in 1918 by the Dutchman N.V. Negresco and settled in Yogyakarta three years later, the factory changed hands with the occupations — Dutch, then Japanese — before returning to Indonesia in 1949.

It was then that Sultan Hamengkubuwono IX gave it its present name: Taru Martani, "the leaf that gives life" in Javanese. The name itself tells of a country taking hold of its own, and it is hard to find elsewhere a cigar whose very appellation states an independence so plainly.

The house, the oldest in the country, still rolls most of its output by hand and exports to Europe and Asia. It is today the only Indonesian house in this atlas: the country's two other entries carried Dutch machine-made brands, and the machine-made cigar has no place here.

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Source : cigarindonesia.id « Company History » et id.wikipedia.org « Taru Martani » (fondée en 1918 sous le nom N.V. NEGRESCO par la maison néerlandaise Mignot & de Block d'Eindhoven, à l'initiative d'Adolphe Mignot ; quatre cents ouvriers en 1923 ; prise par l'occupant japonais en 1942 sous le nom Jawa Tobacco Kojo ; reprise en 1945 et rebaptisée Taru Martani — les feuilles qui donnent la vie — par le sultan Hamengkubuwono IX)

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