José L. Piedra
- Founded in
- années 1880 (famille) ; marque à la 2e génération
- Factories
- Fabrique non nommée par habanos.com ; Santa Clara selon un détaillant ; tripe courte de Remedios, roulée main (habanos.com)
- Countries
- Cuba
In October 2026, habanos.com lists José L. Piedra, with Quintero and Vegueros, among the three so-called volume brands of its portfolio.
Habanos links the brand to the Piedra family, who came from Asturias in the 1880s and settled near Santa Clara, in the heart of the Remedios region, where tobacco has been grown since the sixteenth century. According to habanos.com, the seven formats are made of Remedios tobaccos, entirely by hand in short filler (tripa corta). The house presents a more modern image; the Petit Caballeros already adopts it, in a pack of twelve and in a display of fifteen sleeves of three cigars.
Habanos gives the strength as medium to full.
Retailers date the brand to the 1880s and say it was withdrawn in the early 1990s and then relaunched in 1996 (Puroexpress, Cigar Keep); habanos.com gives none of these dates.
Where is it rolled? In Cuba the question has a two-storey answer. Since 2002 each Habanos brand has had a mother factory, responsible for leaf selection and blend, and its cigars may be rolled in any of the island's few dozen factories under the mother's supervision; Habanos does not publish that map, the trade press reconstructs it. Habanos.com names no factory for the brand; a retailer (Puroexpress) places production in Santa Clara. In October 2026, habanos.com lists José L. Piedra, Quintero and Vegueros among the three volume brands of its twenty-seven brands; the trade press announced this group on 1 August 2019, for a portfolio then of twenty-one brands. The official page has the Piedra family arriving from Asturias in the 1880s and settling near Santa Clara, and the brand founded by the second generation, José Lamadrid Piedra. The whole range is hand-rolled short filler, with Remedios tobacco only.
Range Depth
Petit Cazadores
According to a retailer (Puroexpress), 105 mm for a ring gauge of 43. Habanos gives no dimensions for the brand's seven formats, all made with Remedios tobaccos in short filler.
Petit Cazadores
Conservas
According to two retailers (Puroexpress, Cigar Keep), 140 mm for a ring gauge of 44. Same Remedios tobacco, same hand-rolled short filler.
Conservas
🥃 Pairings
Cuban street coffee
Tasting suggestion, no page.
Ice-cold lager
Tasting suggestion, no page.
Source : habanos.com, page officielle José L. Piedra (lue le 14 septembre 2026 : famille venue des Asturies dans les années 1880, installée près de Santa Clara ; marque fondée par la deuxième génération, José Lamadrid Piedra ; sept vitoles en tripe courte roulée main, tabac de Remedios seulement ; nouvelle image, Petit Caballeros) ; cigaraficionado.com « Cuba Changes Classification of Cigar Brands » (1er août 2019 : marque de volume) ; habanos.com « José L. Piedra Brand » (page sans date, lue le 16 octobre 2026, versions anglaise et espagnole : tabacs de Remedios, tripa corta, force moyenne à corsée, aucune fabrique, aucune dimension) ; blog.puroexpress.com « All you ever need to know about Jose L. Piedra Brand Cigars » (détaillant, page sans date : années 1880, arrêt début 1990, relance 1996, Santa Clara, Petit Cazadores 105 mm cepo 43, Conservas 140 mm cepo 44) ; cigar-keep.com « José L. Piedra: A Testament to Cuban Cigar Craftsmanship » (détaillant, page sans date : revitalisation en 1996, tripes de Remedios, Conservas 140 mm) ; habanos.com « The Habanos Brands Academia » (octobre 2026 : marque de volume)