The markets
The ten leading consumer markets for premium cigars, largest to smallest.
🇺🇸 États-Unis World rank 1
- Consumption
- $3.5B/year
- Volume
- ~350M premium cigars/year
- World share
- ~35%
- Trend
- stable
The world's largest market. The Cuban embargo since 1962 allows non-Cuban cigars only. Heartland of specialist shops.
Macanudo · Rocky Patel · Padron · My Father · Arturo Fuente
🇪🇺 Europe Occ. World rank 2
- Consumption
- $2.1B/year
- Volume
- ~280M cigars/year
- World share
- ~21%
- Trend
- growth
The only market where Cuban Habanos are freely sold. France, Germany, Switzerland and Spain lead. A strong cigar culture.
Cohiba · Davidoff · Montecristo · Romeo y Julieta · Café Crème
🇨🇳 Chine World rank 3
- Consumption
- $1.2B/year
- Volume
- ~120M premium cigars/year
- World share
- ~12%
- Trend
- strong growth
A booming market where the Cuban cigar is a status symbol. Dubai and Hong Kong serve as Asian distribution hubs.
Cohiba · Davidoff · Romeo y Julieta · Montecristo
🇯🇵 Japon World rank 4
- Consumption
- $380M/year
- Volume
- ~40M premium cigars/year
- World share
- ~4%
- Trend
- stable
A highly developed cigar culture. Habanos Japan is the official distributor, with a network of premium cigar cellars in the major cities.
Davidoff · Cohiba · Padron · Arturo Fuente
🇦🇪 Émirats Arabes World rank 5
- Consumption
- $290M/year
- Volume
- ~30M premium cigars/year
- World share
- ~3%
- Trend
- strong growth
Dubai is a global hub for luxury transit and consumption. An ultra-premium international clientele, growing 15% a year.
Cohiba · Davidoff · Arturo Fuente · Romeo y Julieta
🇬🇧 Royaume-Uni World rank 6
- Consumption
- $260M/year
- Volume
- ~28M premium cigars/year
- World share
- ~3%
- Trend
- stable
Hunters & Frankau has distributed Habanos since 1790. London's clubs — Davidoff of London among them — are world references.
Romeo y Julieta · Cohiba · Montecristo · Davidoff
🇷🇺 Russie World rank 7
- Consumption
- $220M/year
- Volume
- ~22M premium cigars/year
- World share
- ~2%
- Trend
- decline (sanctions)
A traditional market in decline since 2022. Historically strong demand for Cuban cigars. Redistribution through parallel markets.
Cohiba · Montecristo · Romeo y Julieta
🇨🇦 Canada World rank 8
- Consumption
- $180M/year
- Volume
- ~18M premium cigars/year
- World share
- ~2%
- Trend
- stable
Legal access to Cuban Habanos, unlike the United States. A sophisticated market with a large community of connoisseurs.
Cohiba · Romeo y Julieta · Davidoff · Arturo Fuente
🇫🇷 France World rank 9
- Consumption
- $160M/year
- Volume
- ~15M premium cigars/year
- World share
- ~1.6%
- Trend
- stable
Altadis (Seita) is the exclusive Habanos distributor in France. A strong Parisian cigar-bar culture, constrained by the Évin Act.
Cohiba · Davidoff · Romeo y Julieta · Montecristo · Café Crème
🇨🇭 Suisse World rank 10
- Consumption
- $140M/year
- Volume
- ~14M premium cigars/year
- World share
- ~1.4%
- Trend
- growth
Davidoff's world headquarters are in Geneva; Intertabak AG distributes Habanos. Watchmaking and cigar traditions are closely entwined.
Davidoff · Cohiba · Romeo y Julieta